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Programme title:

Business and Marketing Management

Target award:

BA (Hons)

Interim or exit awards:

  • Undergraduate Certificate of Higher Educationin Business and Marketing Management
  • Undergraduate Diploma of Higher Education in Business and Marketing Management
  • Ordinary Degree in Business and Marketing Management

Awarding body:

University of Sunderland

Programme Assessment Board:

Undergraduate Business and Management Programme Assessment

Board

Accrediting body / bodies (if applicable):

Not available

Mode of delivery and duration:

Course Duration:

Minimum 3 and maximum 9 years academic years  for full-time day delivery programme

Pattern of attendance

Full-time: Monday to Saturday

Mode of Delivery:

This programme will be taught at MDIS Tashkent by MDIS and University of Sunderland approved lecturers

Delivery and Structure:

Face to face delivery and in accordance to UOS Program Specification

Location(s) at which programme is delivered: 

MDIS Tashkent Campus

MODULE INFORMATION

Students will study 120 credits worth of modules every year, through a combination of modules.

At Stage 1 students will undertake 120 credits of which all modules compulsory and divided between Business and Marketing themed modules:

STAGE 1

All Cores:

UGB 160   Essential Study and Employment Skills                               (20 credits)
UGB 161   Introduction to Marketing    (20 credits)
UGB 162   Introduction to HRM and Talent Development   (20 credits)         
UGB 163   Introduction to Accounting and Finance   (20 credits)
UGB 164   Introduction to Managing and Leading People   (20 credits)
UGB 165   Introduction to Business Operations and Services   (20 credits)

At Stage 2 students will undertake 120 credits of which all modules are compulsory and equally divided between Business and Marketing themed modules:

STAGE 2

All Cores:

UGB 262      Quality Management for Organisational Excellence (20 credits)        
UGB 264      Business Ethics,Responsibility and Sustainability (20 credits)
UGB 260      Personal and Professional Development  (20 credits)
UGB 267      Integrated Marketing Communications  (20 credits)
UGB 266      Marketing Management and Metrics (20 credits)
UGB 265      Digital Marketing  (20 credits)

At Stage 2 students will undertake 120 credits of which all modules are compulsory and equally divided between Business and Marketing themed modules:

STAGE 3

All Cores:

UGB 335      Strategic Marketing                                                              (20 credits)       
UGB 361      Developing the Reflexice Practitioner (20 credits)
UGB 365      Psychology of Consumers in a Digital Age (20 credits)
UGB 366      Critical and Emerging Themes in Marketing  (20 credits)
UGB 367      Branding and Reputation Management  (20 credits)
UGB 368      Marketing Research in Practice (20 credits)
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