The Mass Communications programme offers two distinct career degree routes. The first route is Advertising and Public Relations and the second is the pure Mass Communications course. This structure allows a student to develop the understanding and principles and then go on to specialise in a specific field.

The two degrees in this suite of programmes share the same structure in the first two years. In the third year a student will choose one of the two degree strands. This structure allows a student to develop the understanding and principles and then go on to specialise in a specific field.

Upon completion a student will be awarded with the named degree of the strand student completed.

The course also provides students with the knowledge & skills for postgraduate study in related areas. 

The programme will:

- develop students' transferable skills to prepare you for graduate employment, including your critical, creative, analytical, problem-based learning and communication skills

- develop students' appreciation for academic, philosophical, and professional debates, concepts and theories related to communication

- prepare students' for postgraduate study or employment in mass communications and the professional and creative communication Industries (such as: mass communications, media, advertising, PR, branding/brand management, marketing, digital content creation and management and international communication)

- enhance students' personal and professional growth and develop your interpersonal and networking skills.

- link students' with industry partners through live project briefs, guest talks and placement opportunities.